World Association of Newspapers and News Publishers


A blueprint for future financial success

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

A blueprint for future financial success

Diaz's Congress presentation serves as a warning but also offers a business blueprint for future success.

"We haven't been flexible, we haven't been successful in cutting our costs," he says.
 
"We're very slow. We're not keeping our eye on the future. We're a little confused. The innovative pace of the internet makes us lose our footing. … I remember when the internet began to blossom, we were still talking about getting full colour onto our newsprint, we were stuck there."
 
Mr Sainz refers to the music business as a cautionary tale for the news business. "They controlled everything, from the artist to the CD shrink wrap, and that's disappeared into thin air."
 
And he provides concrete steps that newspaper companies can take to avoid that fate. "We need to renew and transmit to our teams that we're not disappearing, that there are huge opportunities. We have to motivate our people."
 
He focuses on the following steps:

  • Leverage the brand. "The press continues to be the benchmark," he says. "one out of every two internet users looks for information, and the press is the place where ideas are discussed, a debate arena. It guarantees democracy and rule of law. Readers look to our brands and this is an attribute."
  • Restructure capital, seek possible new investments, bring on board financial and technology partners. He also says consolidation is inevitable, "which will do away with a number of players and we have to understand this."
  • Focus on the core business – content and products that are distributed by means of different channels.
  • Share secondary activities including procurement, back office, printing, distribution and IT with competitors. "There are huge savings to be made on printing and distribution."
  • Seek flexibility in human resources. "This is a time of overhauling, training, working differently, integrating newsrooms. And let's look at our sales teams – the world is not what it was before." Costs must be reduced.
  • Tablets and mobile distribution offer low-cost alternatives. "For the first time we can reach out to more people and we don't need to invest in distribution. We only have to invest in the product we're distributing, the content."
  •  The labour model needs to be more flexible, so companies can restructure and react to the changing media landscape.
  •  Protection of intellectual property rights. "The authorities should look at this, not only by legislation, but by making sure the legislation is implemented, " he says.

 

"We've never had more readers," says Mr Sainz, referring to the combined audience of print and digital audiences. "We've never had it as good as we had it as now. We have to ensure that our audiences will become loyal. We need to know who they, what are what their tastes, and we need to reach out to them."

Wnc finance joséluis_sainz
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2011-10-14 11:49

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The 71st World News Media Congress, the 26th World Editors Forum and the 3rd Women in News Summit took place from 1 - 3 June 2019 in Glasgow, Scotland.

In this blog, WAN-IFRA provides previews, interviews, summaries of the presentations and other useful information about the Congress.

Participants were also very active on Twitter throughout the event under the hashtag #wnmc19.

In 2011 the newspaper world gathered in Vienna, Austria for IFRA Expo 2011, 63rd World Newspaper Congress and 18th World Editors Forum.

This is the event's live blog.


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