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Private-sector collaboration necessary for independent media sustainability

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Private-sector collaboration necessary for independent media sustainability

“For many years media development was seen as a vehicle to meet other goals, such as education or health issues. It was part of the agenda but not media sustainability itself,” says Christina Dahlman, senior adviser at the Swedish International Development Corporation Agency (SIDA), Department for Conflict and Post Conflict operations. “But things have changed.”

In October 2009, SIDA entered a partnership with WAN-IFRA, broadening their development work to include a focus on media development and sustainability, which is a critical prerequisite to democracy.

“We have a long history with NGOs, but to collaborate with the private sector, that's a learning curve,” Dalhman says, speaking at the Media Development roundtable.

Media development is now thought of as a central part of fostering open, free societies. Looking to the future, achieving media sustainability will require continued partnerships within the private sector, to ensure that once donors leave and the funding dries up, the media project's financial and editorial vitality remains intact.

“We need to look beyond, after we've left and stopped funding the project,” Dahlman says.

Author

Alexandra Waldhorn

Date

2011-10-12 12:09

Author information

The 71st World News Media Congress, the 26th World Editors Forum and the 3rd Women in News Summit will be held from 1 - 3 June 2019 in Glasgow, Scotland.

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In 2011 the newspaper world gathered in Vienna, Austria for IFRA Expo 2011, 63rd World Newspaper Congress and 18th World Editors Forum.

This is the event's live blog.


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