World Association of Newspapers and News Publishers


The Sunday Times' paid app a success

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

The Sunday Times' paid app a success

The well-known British newspaper The Sunday Times has a lot of high-quality content, which it has deemed too valuable to give away in electronic form. On the iPad, the newspaper has more than 100,000 users willing to pay for the app and its content.

The Sunday Times app has 35,000 iPad users per day. Regan-Edwards also outlines the active engagement of the users. On average, a reader clicks more than 100 times in each issue in the app.

The Sunday Times iPad app won an XMA Cross Media Award this year. Its app is presented in the Media Port.

Author

Roman Payer

Date

2011-10-11 17:03

Author information

World Publishing Expo & Digital Content Expo

The leading exhibition for technology to publish news on mobile, in print and online, featuring the two free conferences – Digital Media World & Print World – plus expert Guided Tours.

www.ifra-expo.com

In 2011 the newspaper world gathered in Vienna, Austria for IFRA Expo 2011, 63rd World Newspaper Congress and 18th World Editors Forum.

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