World Association of Newspapers and News Publishers


Platform independence for Die Zeit

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World News Publishing Focus
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Platform independence for Die Zeit

At the 4th International E-reading and Tablet Conference, Röpke says the biggest challenge was ensuring that consumers can read Die Zeit on different platforms including iOS and Android.

The new Zeit app actually a web site written in HTML5. If an iPad user accesses Die Zeit, he is automatically redirected to the iPad version. For Röpke, the main advantage is that they are not dependent on any single platform.

He also explains the workflow of producing the digital content. Every Tuesday at 22:00 is the deadline for the editorial staff. The next morning, designers and journalists create the tablet version, which is published on Wednesday at 18:00. The printed newspaper is distributed the following day.

Röpke also confirms that the advertising industry is more likely to pay higher prices for ads on tablets than for online banners. "The CPM on the iPad is much higher," he says.

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Author

Roman Payer

Date

2011-10-11 15:27

Author information

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