World Association of Newspapers and News Publishers


It is all about the story and the interface

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

It is all about the story and the interface

An iPad app is successful only with the proper content. This content is nothing you could publish in a commercial spot or an information folder," says Moers. "iPads user need content that meet journalistic criteria, even in corporate apps." That and simple interfaces, which enable the user to interact with the app without training, are the most important parts of a successful app.

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Author

Michael Neumayr

Date

2011-10-11 16:03

Author information

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