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Get a German sausage from HUP

World News Publishing Focus

World News Publishing Focus
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Get a German sausage from HUP

The company is aiming mainly at the international market at the IFRA Expo this year. "A lot of German publishers do not plan to come here, due to the difficult market situation in Germany," explains Henke. Forty percent of HUP's business comes from outside Germany. That is why HUP, a proud member of WAN-IFRA, offers every visitor a free "currywurst," a German specialty.

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Author

Michael Neumayr

Date

2011-10-10 11:33

Author information

World Publishing Expo & Digital Content Expo

The leading exhibition for technology to publish news on mobile, in print and online, featuring the two free conferences – Digital Media World & Print World – plus expert Guided Tours.

www.ifra-expo.com

In 2011 the newspaper world gathered in Vienna, Austria for IFRA Expo 2011, 63rd World Newspaper Congress and 18th World Editors Forum.

This is the event's live blog.


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