paid online content

World News Publishing Focus

Your Guide to the Changing Media Landscape

paid online content

Google set to charge subscriptions for special YouTube channels

Since January this year, the media industry’s rumour mill has been aflutter with suggestions of the impending possibility of paid-for subscriptions for certain YouTube channels.

Author

Emily Moore

Date

2013-05-06 17:51

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NYT to undergo major changes, including expansion into gaming and live events

Fighting a profit drop and an apparent stall in digital subscriptions, The New York Times detailed its new strategy for growth, including expansion into e-commerce and games and cheaper digital subscription plans, during the company’s first quarter earnings call Thursday.

Author

Kira Witkin

Date

2013-04-26 14:00

NYT aims to boost reach and revenue by excluding videos from paywall

The New York Times has plucked videos from its 10-article-per-month paywall, effective yesterday, in a move that will likely increase both its reach and revenue.

Author

Kira Witkin

Date

2013-04-24 15:19

'A la carte' journalism presents alternative to paywalls

With even The Mail Online now implementing paid content, a turning point for paywalls seems imminent. But an emerging alternative, “a la carte journalism,” allows readers pay per article, rather than subscribing to whole publications.

Author

Kira Witkin

Date

2013-04-22 12:47

DME: To charge online, think consumer-first

Identify what you can offer that others can’t, and pay attention to what your customers want, was the key advice from the paid online content panel at Digital Media Europe 2013 in London.

Author

Emma Goodman

Date

2013-04-17 10:18

Pageviews determine some reporters' paychecks; will journalism suffer?

More publications are basing reporters’ and editors’ salaries on business metrics such as pageviews, unique visitors and ad sales — but what will that mean for journalism?

Author

Kira Witkin

Date

2013-04-11 15:44

Author-specific paywalls let publications cash in on journalists’ personal brands

News is no longer anonymous — and readers don’t want it to be. In an era where a Google search can instantly connect you to hundreds of articles on the same topic, all reeling off the same facts, readers want — and will pay for — identifiable voices.

Author

Kira Witkin

Date

2013-04-09 15:29

Crowdfunded, ad-free Dutch “context news” site raises €1 million in 8 days

Soon-to-be launched Dutch news site De Correspondent shocked its own founders after raising more than €1 million from advance subscribers in eight days — and 13 fundraising days still remain.

Author

Kira Witkin

Date

2013-04-04 17:48

Pay now or forever hold your peace

In this era of paywalls, who will be the last to succumb?

Author

Briana Seftel

Date

2013-04-02 11:32

WaPo caves to paywall after preaching benefits of openness

The Washington Post is resigning as one of last major US newspapers without a paywall, the newspaper announced Monday. This decision follows years of avid declarations from WaPo execs that the newspaper will remain open to maximize reach and digital ad revenue.

Author

Kira Witkin

Date

2013-03-19 14:21

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