In a move which completes News International’s strategy of placing all of its national newspapers behind paywalls, The Sun will begin charging £2 per week for its online content in August this year. The imposing of a weekly charge follows the newspaper’s £30 million deal to gain rights to all Premier League matches, meaning that paid subscribers will have access to Premier League clips as well as a number of “exclusive offers and promotions.”

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The Independent began adding smartphone-aided augmented reality features to its daily print editions on Tuesday. While augmented reality (AR) apps have been buzzing around the industry for a few years, the newspaper is the first to fully integrate the app into its editorial workflow, Press Gazette reported.

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In Part 1 of our Automated Trading piece, we looked at how publishers are learning to manage middlemen.  

Now, in Part 2, we look at how publishers are trying to further maximize margins in this new automated marketplace and why some are grouping together to form publisher ad networks. 

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We have conducted a survey asking publishers if they have already implemented paid content or plan to introduce paid content into their online news brands in 2013? With an overwhelming majority, 86%, stating they have already done so or will do so this year. 

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