Headed up by Colin Maclay, they combine nimbleness and network to be innovative both in their local community and on a national scale.
Many newsrooms still struggle to get the right content in front of the right audience. Obviously there are a number of different ways to improve here, but one basic way is through better SEO tactics with Google Search.
“MittMedia strongly believes that cooperation within the media business on actual solutions are necessary now and in the future,” says Thomas Sundgren, head of platforms and strategic partnerships at MittMedia.
On 12 September, the European Parliament cast a historical vote in favour of strengthening the position of European content producers and creators in the EU Digital Single Market. Our affiliate member News Media Europe wrote this explainer specifically for WAN-IFRA non-European members.
With the help of a cross-functional team, Ingeborg Volan, Director of Audience Engagement at Norwegian business newspaper Dagens Næringsliv, is hoping to pin down readers’ needs and wants in a bid to understand loyalty and drive engagement, conversion, and retention.
At some point, we all reach the conclusion that the vending machine is broken, and we stop pumping quarters into it. This is exactly what’s happening with digital advertising today, writes Pete Marsh of Newscycle in this guest post.
2018-09-18. The World Printers Forum, WAN-IFRA’s print community, announces the winners of its first Print Innovation Awards. The prize for innovations of newspapers and magazines will be presented on the first exhibition day of the IFRA World Publishing Expo, 9. October 2018, in Berlin.
As president of the US-based Local Media Association, Nancy Lane is keeping track of the challenges and obstacles small and mid-sized publishers face in an increasingly digital environment. One growing trend? Digital subscriptions.
When you think of innovation labs, you probably imagine a room of people figuring out the next groundbreaking app or tool. Monday Innovation Lab is taking innovation citywide.
With a wealth of data on users’ behaviours and habits at their fingertips, news publishers may well be tempted to allow all decisions to be dictated by numbers. At Danish tabloid Ekstra Bladet, however, the final calls will always lie with journalists and editors, despite data affecting every aspect of the organisation.