‘Audiences can tailor for themselves how they access The Economist’

“Give people what they want: build quality digital products, based on customer insight, that create regular habits,” says Iain Noakes, Chief Customer Journey Officer at The Economist, in summing up the publisher’s digital product strategy.

Podcast – The Cost of Safety

What is the cost of keeping yourself safe when you’re a journalist?

Swedish Media in Solidarity Against Chinese Attacks on Press Freedom

Swedish media association urges the Swedish government to act with the EU against Chinese attempts to undermine press freedom in the country and stop attacks on Swedish journalists and Swedish media houses.

NY Times’ pioneering Visual Investigations: behind the scenes

The inter-networked “global village” in which we live has become a bit more transparent thanks to The New York Times’ Visual Investigations series of multimedia investigative reports. The series empowers anyone with internet access to tap into the Times’ advanced high-tech reporting efforts and view video evidence of wrongdoing in all parts of the globe.

2020: Süddeutsche Zeitung passes digi subs milestone

Investigative journalism pays off for Germany’s leading quality daily as it hits 100,000 digital subs in January, writes Editor in Chief Wolfgang Krach.

Moving beyond gender: How the BBC’s 50:50 Project aims to drive greater diversity

The British broadcaster will extend its successful gender equality approach to encourage use of more diverse commentators, including people with a disability and those from Black, Asian and minority ethnic communities.

Gen Z, quality content, and collaboration: How Scandinavian newsrooms boost digital subs

On WAN-IFRA’s recent Scandinavian Study Tour, a group of 20 news media executives visited some of the top newsrooms in Norway and Sweden to learn more about their digital subscription strategies.

How Aftenposten drives digital subscriptions

“Our primary acquisition driver today is our content,” says Aftenposten’s Sidney Glastad. “Our paywall is where we get about 70 percent of our web sales, and that makes it really important for us to understand what kind of content converts and how long people stay on different types of content. The way we work has evolved around that content.”

2020: End of an era as the third-party cookie crumbles

As we start the new decade, it feels like all things digital are under pressure – the adtech ecosystem is contracting, Facebook is being slammed as usual, Google is in a showdown with French publishers, and cookies are errr… crumbling, writes Lisa MacLeod.

In the service of each and for the good of all, the challenges that lie ahead

This new decade offers a moment to reflect on our purpose and consider the challenges that lie ahead. But first, a big thank-you from the whole WAN-IFRA team for your continued support and commitment to the well-being of our industry. You make what we do possible.