Digital Media Event Blog

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Digital Media Event Blog

DME: To charge online, think consumer-first

Identify what you can offer that others can’t, and pay attention to what your customers want, was the key advice from the paid online content panel at Digital Media Europe 2013 in London.

Author

Emma Goodman

Date

2013-04-17 10:18

DME: Mobile is growing, but the money still needs to follow

Mobile is fast-becoming the digital platform that publishers focus on, said speakers on the mobile business panel at WAN-IFRA’s Digital Media Europe conference in London.

Author

Emma Goodman

Date

2013-04-16 13:11

Automated Trading Part 2- how publishers are trying to further maximize margins in this new automated marketplace

In Part 1 of our Automated Trading piece, we looked at how publishers are learning to manage middlemen.

Now, in Part 2, we look at how publishers are trying to further maximize margins in this new automated marketplace and why some are grouping together to form publisher ad networks.

Author

Kara Cabassa

Date

2013-04-11 10:34

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Are you planning to implement paid content into your model in 2013?

We have conducted a survey asking publishers if they have already implemented paid content or plan to introduce paid content into their online news brands in 2013? With an overwhelming majority, 86%, stating they have already done so or will do so this year.

Author

Kara Cabassa

Date

2013-03-07 17:46

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Use video creatively to engage your audience

Last Friday we caught up with two very different experts on news video & TV content and engagement. Naturally we filmed our interviews.

Author

Kara Cabassa

Date

2013-03-07 15:48

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Automated trading – how publishers are learning to manage the middlemen Part 1

Publishers are getting more sophisticated in maximizing revenue from digital advertising. In this two part series, we look first at the rise of automated trading, and then see how this could lead to more consolidated publisher ad networks.

Author

Kara Cabassa

Date

2013-02-21 11:25

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Real readers use e-readers (but tablets grab the e-books)

The migration to e-books is happening faster on tablets, but owners of e-readers still read more.

Author

Nick Tjaardstra

Date

2013-01-03 11:28

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Video is essential to online news – just ask Brightcove

"Consider a page without video as a naked page"

Author

Nick Tjaardstra

Date

2012-11-29 18:21

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Tips for tablet solution seekers from UX pro Martin Belam

As we have quickly learned, user experience is king on tablets. Content, too, but the reading experience has to be simple, intuitive and, yes, “laid back.” Otherwise, a reader will zap a publisher’s app from its favorites in a flash.

Author

Dean Roper

Date

2012-08-30 16:37

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My readers are older than your readers

As populations age in Europe and Japan, many industries have started to target the 'grey pound'. But is digital news lagging behind - or just trying to keep print alive?

Author

Nick Tjaardstra

Date

2012-07-26 10:41

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Digital Media Event Blog

Welcome to the Digital Media team blog. Focused on emerging publishing trends and new business models, the team are responsible for the Digital Media Europe conference in London, as well as the regular Study Tours and the exclusive Exec Programmes. Check here for regular comment and updates.

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