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Next Media Accelerator: the German Press Agency accelerating media and marketing start-ups in Hamburg

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Next Media Accelerator: the German Press Agency accelerating media and marketing start-ups in Hamburg

Next Media Accelerator is an independent industry accelerator initiated by the German Press Agency (dpa). Founded in 2015, it aims to offer media and marketing start-ups a place to succeed and provide its 190 stakeholders with strategies for managing the digital transformation at hand.

As dpa is a media company itself as well, they are not only the initiator of the Next Media Accelerator, but also work with their start-ups and participate in test-runs to find solutions themselves:

“NMA may be the most radical and foolish initiative we’ve ever taken in terms of digital transformation at dpa,” says Meinolf Ellers, managing partner of the Next Media Accelerator and in charge of digital operations at dpa for the last 23 years.

“But working with start-ups can never replace doing innovation within your own company; you need both.”

Read the full article on media-innovation.news.

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This is one of the cases collected as part ofthe ongoing Media Innovation Mapping project, a collaboration between WAN-IFRA's Global Alliance for Media Innovation and the Media Innovation Studio at UCLan

Read about the 40 Media Labs we talked to so far or contact us to share your story.

Author

Andrea Wagemans

Date

2018-02-15 15:52

Author information


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