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Facebook tests new products to promote local journalism

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World News Publishing Focus
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Facebook tests new products to promote local journalism

One of the new products allows a Facebook group administrator to add to the group a local news unit, which is dynamically populated with content from local news publishers. Second allows people to display a badge on their posts identifying them as locals when they post comments on a local publisher’s stories. A third product promotes local groups to users who read articles from a local news publisher.

Speaking to Poynter, Facebook’s spokesperson said that the goal of the new products was to “identify the levers that move users to consume, share, comment and form community around local news”. The new products do not include additional tools that would help news publishers further monetise local news.

Speaking at INMA 2017 World Congress, Patrick Walker, Facebook’s director of media partnerships for Europe, the Middle East and Asia, emphaised that through the Facebook Journalism Project and other initiatives the company and news publishers can support each other’s businesses: “Because the one thing we have learned is that our futures are very much intertwined.”  

Author

Teemu Henriksson's picture

Teemu Henriksson

Date

2017-05-23 12:42

Author information

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