World Association of Newspapers and News Publishers


Facebook admits to a measurement error, refunds affected advertisers

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Facebook admits to a measurement error, refunds affected advertisers

Facebook announced that it had identified and fixed a “bug” that misattributed clicks on video carousel ads on the mobile web browser version of the site. When a user clicked to enlarge a video caroused ad, this was erroneously interpreted as a click to the advertiser’s selected destination. Marketing Land has a detailed breakdown of the conditions in which the error occurred.

Facebook said it would refund affected advertisers in full. However, although the mistake had limited impact (according to Facebook 0.04 percent of impressions were affected), taken in the context of earlier measurement errors it represents a further blow for the company’s credibility in measuring advertising effectiveness and reader engagement on the platform.

Digiday UK counted 10 measurement errors by Facebook since September, ranking each of them based on seriousness.

Author

Teemu Henriksson's picture

Teemu Henriksson

Date

2017-05-17 12:42

Author information

The news publishing industry is experiencing transformation at an ever-growing pace, with new policy issues arising as the landscape changes.

We will be examining policy discussions that will define the news publishing environment of the future, the key topics being internet governance, privacy and copyright. Click here to learn more about our work.

WAN-IFRA Media Policy team and experts.


© 2018 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation