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Facebook targets “low-quality” sites with its latest News Feed tweak

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Facebook targets “low-quality” sites with its latest News Feed tweak

Facebook announced that it is updating its News Feed to display fewer “low-quality web page experiences”, which the company defines as “little substantive content and that is covered in disruptive, shocking or malicious ads”.

Traditional news publishers may see a slight boost in referral traffic, as sites featuring misleading and sensational content or annoying ads are downgraded on users’ News Feeds, TechCrunch reported.

According to the company, it reviewed “hundreds of thousands” of sites that contain disruptive ads and little meaningful content, and used AI to identify whether new sites shared on Facebook have similar characteristics.

The change may also have an impact on fake news that is shared on Facebook for financial profit, as sites featuring such content often feature an excessive amount of ads. The move could also be compared to Google’s many updates to its search algorithm, such as Panda, that aimed to push low-quality content lower in the search results. 

Author

Teemu Henriksson's picture

Teemu Henriksson

Date

2017-05-11 11:47

Author information

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