World Association of Newspapers and News Publishers

Looking into the Future

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World News Publishing Focus
Your Guide to the Changing Media Landscape

Looking into the Future

“I had to do a bit of archeology”, Rech said. “From where we came and to where we are heading to”. Before, he continued, “journalists talked and people listened”. Then internet came out, and journalism became more of an “interactive” experience. And now there is “communication in all directions”. Everybody talking – a pandemonium of information.


What happened with the times when Walter Cronkite’s work help to finish the Vietnam war? How to recover that démodé prestige of the chronicler? Even though Rech thinks that nowadays we may live in a “healthier, more democratic environment, there are side effects”. He considers that there is a “glamourised” perception of social media, whose origins he traces back at the eclosion of the Arab Spring (December 2010) because these platforms “could give a voice to everybody”.


But after that, he said, it is possible to start to understand that “this tool could be used to hoax and spread lies instantly”.  Rech highlights the “psychological effect of sharing (tweets): people look at who is sharing, not at the sources. Credibility comes from sharing, not from the source”.

Addressing the problem, he said, requires the involvement of the international community. UNESCO, he assured, has just started joining the discussions. But it also demands going back to pursuing reliable and “trustworthy” journalism. An old lesson that somehow today appears to be fairly new. 


Paloma Almoguera


2017-04-20 18:09

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