World Association of Newspapers and News Publishers

Renovate or die

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Renovate or die

But renovation has to come before an eventual needed resurrection operation. And that is something that Matthias Tietz, CEO of Rheinisch-Bergische Druckerei GmbH, printer of The Rheinische Post, a major German regional daily newspaper, had in mind when his company decided to transform its newspaper printing into a commercial printing company.

Tietz assured that his formula may not work for others: it is not the “panacea,” he emphasized, but doing nothing will just equal digging one’s own grave, he said.

Think in long-term cycles

Hence he offers this advice: to think in long-term cycles and evaluate the industry data, to bring the spirit of chances and risks of the future to the managament to avoid fear and loss of motivation, to find the courage to compete with other printing sectors and to be fast and flexible in thinking and acting, trying to determine the coming trends. Or in just one sentence: “it is about efficiency of the solution of the approach,” he said.

An efficiency that he thinks can be found in some other ways, but he enthusiastically advices his competing European papers to no rest on the laurels and act before is too late.

Jon Clarke, manager of printing and logistics Fairfax media industry, Australia’s leading publisher, shares Tietz’s mindset.

Fairfax media embarked in recent years in a powerful restructuring of its print operations across the country, a project consisting not only in concentration and cost optmization, but also on adopting UV and heatset printing for diversificatin in commercial printing.


Paloma Almoguera


2017-04-19 11:04

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