Starting immediately, the former TV news anchor and correspondent will manage the social media giant’s relationships with the news media, Brown announced on Facebook, saying she would be “working directly with our partners to help them understand how Facebook can expand the reach of their journalism, and contribute value to their businesses”.
Although some have called Facebook to nominate an “editor-in-chief”, Brown’s role does not involve any content decisions, the New York Times reported.
Through the new role, Facebook presumably hopes to improve its tense relationship with news publishers. The past year saw the company come under fire for fake news and for deleting an iconic war photo, while also being accused of bias in its Trending Topics section.
Moreover, along with Google, critics say that Facebook has become a massive player in the online advertising market, to the detriment of news publishers.