WAN-IFRA

Your Guide to the Changing Media Landscape

Date

Sun - 19.05.2013


Little: Get ready to be humbled

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Little: Get ready to be humbled

Forget the myth of the good old days. To Little, we’re living in a golden age.

Little was once a foreign correspondent tied to a satellite dish. He says what he’s seeing now from Syria, from people on the ground, is “much more authentic.”

Little embraces social media. He has a three-pronged approach: discover, validate and deliver.

But it’s not enough to rely on technology and algorithms. Little says journalists are needed to sort through the noise.

“We don’t want to replace journalists, we want to help them and empower them,” Little says.

With Storyful, Little has worked with a number of media companies, including The Economist and The New York Times. His company helps them harness the power of social media.

The key, he says, is to ensure they have content they can trust.

Little says it’s not necessary to have a technical background. But it does require a big shift in what journalists do and how they approach it.

“We’re going to have to become far more humble,” he says.

Journalists need to engage with their audience and realize they don’t own the content, he says.

Link: http://storyful.com/

Author

Terra Tailleur

Date

2012-09-04 18:03

Bangkok will host the 65th World Newspaper Congress, the 20th World Editors Forum, and the 23rd World Advertising Forum in 2013, 2-5 June

In this blog, WAN-IFRA provides summaries of the presentations and other useful information. Use the comments to contribute and ask questions.


© 2013 WAN-IFRA - World Association of Newspapers and News Publishers

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