The new trend towards mini tablets (with probably a new iPad Mini coming up soon) is yet another element in the rapidly changing mobile environment for publishers. Even Amazon is reported to enter the smartphone market.

What is your publishing strategy for the mobile devices?

The World Publishing Expo (IFRA Expo & Conference) in Frankfurt offers you inspiration, benchmarking, and showcases important technological trends. Is Windows 8 an operating system that you need to take into account? What impact do the new hi-res displays have on your apps and mobile editions? These and other challenges for publishers will be discussed in Frankfurt.

Programme highlights in the area of mobile and tablet publishing:

• Monday, 29 October, 10.30 h - 13.00 h: Tablet and Mobile Trends. A 2,5 hours session at the Media Port with case studies and technology reports. Learn how international publishers have been implementing their tablet solutions, what were the key learnings, what are the challenges, how do they monetize the apps. Free entry for visitors to the World Publishing Expo. 
• Tuesday, 30 October, 10.00 h - 17.00 h: 5th Tablet and App Summit. Alexandra Hardiman, Director Mobile Products at the New York Times and her team are always asking themselves the key question when they are rolling out something new: "How does this make it easier for readers?". Philippe Jannet, Managing Director of ePresse Premium, the French publishers' digital newsstand initiative: "We have to put the user experience at the very heart of our project". Meet those two and other top-level speakers at the Tablet and App Summit in Frankfurt. Participation with Expo & Conference Pass or MEDIA Executive Pass.

• Expo: The latest systems and applications for cross-media publishing and interactive advertising on tablets, smartphones or any other digital devices. Here you will find the updated list of exhibitors.

Register here for the exhibition and benefit from the special online registration rates.