Since many years, WAN-IFRA publish the primary and most authoritative source of data on the status of the newspaper industry worldwide. The World Press Trends data is now available in a very useful online database.
Find information on
- advertising revenues
- newspaper advertising expenditures
- newspaper reach
- number of titles
- broadband internet subscribers and other relevant statistical data
and how those key indicators developed over the years and in particular countries and/or regions.
When you are a publisher attending the World Publishing Expo (IFRA Expo & Conference) in Frankfurt, this data will give you food for thought and inspiration on what to look out for at the show. It displays the global circulation and advertising trends and the impact that technology has on your business models.
When you are an exhibitor at the show, the data collection gives you an indication on where the market is heading in the most important media markets worldwide. For different customer groups, you will need different marketing strategies, and the World Press Trends database provides the perfect input to base your plannings on. Visitors from up to 100 countries are expected to attend the World Publishing Expo.
WAN-IFRA members can use the World Press Trends database free of charge, non-members pay an annual fee for the access to this powerful database.