World Association of Newspapers and News Publishers


React quickly to innovations

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

React quickly to innovations

The Swiss-based company launched a studio in Vietnam to transform innovative ideas into a series of apps. Carpentier says the Studio is made up of a group of passionate and creative specialists.

At the conference today, Carpentier presents the house's iPad applications including its single-topic, multi-lingual monthly magazine app "the collection". User interface is highly intuitive. With a tablet, fingertips add fun to the reading experience. Fans and followers of the Royal Wedding rub their fingers on Prince William's hair to give him a new hairdo. 

Talking about the philosophies of their innovations, Carpentier says Ringier likes to bring amazing stories to life in an experience they have never seen on a tablet. He also adds that being "faster than fast" is necessary to react very quickly with the features. 

Author

Crystal Chui's picture

Crystal Chui

Date

2011-11-24 15:41


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