WAN-IFRA

Your Guide to the Changing Media Landscape

Date

Sat - 04.07.2015


React quickly to innovations

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World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

React quickly to innovations

The Swiss-based company launched a studio in Vietnam to transform innovative ideas into a series of apps. Carpentier says the Studio is made up of a group of passionate and creative specialists.

At the conference today, Carpentier presents the house's iPad applications including its single-topic, multi-lingual monthly magazine app "the collection". User interface is highly intuitive. With a tablet, fingertips add fun to the reading experience. Fans and followers of the Royal Wedding rub their fingers on Prince William's hair to give him a new hairdo. 

Talking about the philosophies of their innovations, Carpentier says Ringier likes to bring amazing stories to life in an experience they have never seen on a tablet. He also adds that being "faster than fast" is necessary to react very quickly with the features. 

Author

Crystal Chui

Date

2011-11-24 15:41


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