APC Magazine is currently using the Adobe Digital Publishing Suite for the print editing as well as iPad version. Sarno says the software turns tablet layout into an interactive app and send it off to App Store, adding:"Adobe gives you some of the really fundamental interactive elements that you need in an iPad edition and you can do it easily."
"It's interesting that it is possible to create the iPad version affordably," he says.
Yet it takes some failures before landing on the Adobe publishing softwares. He had launched eight Adobe PDF versions of the print and went into the corporate's "magshop" app but then sales of the magazine on iPad dropped by 90 per cent. "I know i need to get back to Apps Store with a more interactive app. I need to look for a different solution," he says.
The new APC tablet edition produced purely by print magazine staff is launching in Apps Store within two weeks.