"In general, this year's IFRA Expo is a little bit slower than last year in Hamburg. But we are not complaining," says van der Veen. In fact the stand of the Swedish company is receiving so many visitors that the stock of mineral water required replenishing.
"This place is so international that if you look at the speakers list of the tablet conference, you think you are at the United Nations," he says.
Östlund says, "It is interesting to see that everywhere in the world the problems and challenges that come with tablet publishing are similar."
Östlund and van der Veer believe the tablet market has come down to earth in the past year. "One year ago the spirit was more enthusiastic about tablets. Money was not a topic then," says Van der Veer.
Roxen produces editorial content management systems and specialises in low-cost tablet solutions.